Done with gefilte dogs, Manischewitz launches a new look in time for Pesach: he kosher food titan is aiming for a more casual, welcoming brand
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The Forward
Grisar, PJ
Abstract
Manischewitz, the most prominent manufacturer of kosher food sine 1888, has taken measures to broaden its appeal, both to a younger generation of Jews and to the broader community. “What we really were trying to do," according to the company's chief marketing officer, Shani Seidman, "is take the stuffiness out of this brand," Rolled out just prior to Passover 2024, a hallmark of this modernization project is the redesign of its famous matzoh box with a "retro-chic packaging." Click on the link to read the article.
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Manischewitz, Passover (Pesah), Business, Holidays