Ben & Jerry's Radical Ice Cream Dreams
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The New York Times
Marchese, David
Abstract
This article is an interview with Ben Cohen and Jerry Greenfield, the founders of Ben & Jerry's Homemade Ice Cream. Cohen and Greenfield, childhood friends, founded Ben & Jerry's Homemade Ice Cream in 1978. It became a highly lucrative, internationally-known business. The company was founded with the purpose of exemplifying and promoting its founders values of social, environmental and economic justice. Click on the link to read the article.
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Keywords
Cohen, Ben, Greenfield, Jerry, Business, Businesspeople, Social Activism, Ben & Jerry's Homemade Ice Cream, United States